Part art, part science project, Flyte embarked on a journey to set the light bulb free to capture light in it’s most precious moments and prove that minimalist light can be both beautiful and efficient.
To score the stunning campaign imagery, the Flyte crew ventured out in the heart of the winter on the darkest day of the year to launch their statement light bulb into space. A balloon floated to the stratosphere where temperatures drop to -60 C and altitudes reach over 30,000 meters.
ARC is inspired by the Nordic climate and crafted with minimalist elegance and stunning efficiency.Designed for interiors, ARC fits into any ordinary socket and is fully dimmable, making it a perfect addition to your home, office, hotel or restaurant