Samsung's latest ad for its Galaxy Tab Pro takes a swipe at every tablet out there. And the spot shows how the souped-up tablet has so many capabilities, it puts the rest to shame.
The commercial advertises a trio of new Galaxy Pro tablets and its tagline is "It can do that?".
Samsung tried a similar approach in 2011, when ads for the Galaxy S2 successfully punctured the iPhone's air of inevitability. Now, it's taking on more rivals, including the lowly Surface, to try the same trick with tablets.
Check it out below: