It's 2014, yet people are still perplexed by "Snapchat turning down Facebook's $3 billion offer". Its CEO Evan Spiegel explained that trading his company for short-term gain wasn't very interesting.

In a recently published lengthy profile on Snapchat, Forbes reveals a little more about the day the now-infamous meeting took place.

Facebook CEO Mark Zuckerberg had flown in to L.A. (where Snapchat is based) to meet with Spiegel, and tried to coax Snapchat out of what it had planned. He then announced to that he'd be debuting a similar mobile app called Poke (which debuted December 21, but was quickly overshadowed by Snapchat on Apple's App Store).

After turning him down, Spiegel reportedly returned to Snapchat's headquarters to order Sun Tzu's "The Art Of War" for each of his employees (which specifically addresses the need to attack an enemy where and when he displays weakness).

Spiegel and co-founder Bobby Murphy aimed to "upend the social media hierarchy, armed with a $50 million war chest raised in December at a lower (but still heady) valuation of just under $2 billion."