Asus has taken the wraps off a set of new Android powered smartphones that offer a wide range of colorful options. Dubbed the ZenFone, it comes in Cherry Red, Sky Blue, Solar Yellow, Charcoal Black and Pearl White and runs on an what the company calls the ZenUI.

The interface is a simplified one on top of Android 4.3 and it matches the coloring of the device's exterior. Users of ZenUI will be able to use a free messaging client on the Omlet Open Messaging Platform.

The phone is offered in 4, 5, and 6 inch models and will run on the Intel Atom Z2580 processor, and feature up to 1GB of RAM and can be upgraded to 64GB of storage via micro SD card. It has a 13 megapixels camera at the rear and a 2 megapixel one at the front.

Pricing and availability have yet to be announced.