Dolby has been a long industry standard for digital sound. Now, with Dolby Vision tech, the company wants to make movies on your TV look as good as they sound.

Dolby has been teasing this new TV technology for a while. The company launched an official product at CES, with launch partners TCL and Sharp who will be showing off products using the tech on the show floor.

The solution can be used by everyone from content creators to product manufactures to ensure that the color of the video you're watching on your fancy television is right. Here's what they wrote:
Even though most TV shows and movies are recorded using camera technology that captures the colors and brightness of real life, much of that richness is lost by the time consumers get to watch. That's because current TV and cinema color-grading standards are based on the limitations of old technologies and require that the original video content be altered—dramatically reducing the range of colors, brightness, and contrast—before it can be reproduced for transmission and playback. Dolby Vision changes that, giving creative teams the freedom to use the full gamut of colors, peak brightness, and local contrast, with the confidence that those will be reproduced faithfully on televisions that feature Dolby Vision.