It doesn’t matter what circumstances a person’s life have, people will always want to look nice, especially women. Many summon self-confidence when they are dressed well or have put on some makeup and had their hair done. As a hair salon franchisor, whatever reasons people have for trying to look pretty are beneficial to your business.
Owning a hair salon is great. You get to work with people who share the same passion as yours. However, there comes a time when you have already established your business and the next step for you is to franchise your hair salon business. The question is, will it earn the amount of money you are expecting?
When you start your hair salon chain franchise, you may have a shaky start, but as you grow and learn as an entrepreneur, you will learn strategies that will make it earn some more, just like what you can learn at www.franchiseknowhow.com
Here are some tips on how you can do that:
1. Sell your experience.
Surely, before you started franchising your hair salon business, you have been running your first salon for quite some time already and that means you have become an authority in this particular niche.
The younger generation always craves for new hairstyles
. The professionals want some alone time and pamper themselves as a reward from a hectic day. People almost always choose those salons with more experience rather than the ones they have never heard of before.
Use this as an advantage in attracting your target market and to sell your franchise more easily.
2. Sell your hair stylists.
Hairstyles change in a matter of months or even weeks. Just when people finally had the style that they saw a couple of months ago, there is a new trend that is making waves on social media.
Making your marketing strategy about the hairstyles your salon can do is only going to cost you money, as you also have to change your ad every few months.
Marketing your hairstylists is the better option. If you think about it, it does not matter what type of hairstyle is popular today or in six months. If you have amazing stylists, your salon can keep up with all the trends that are coming out. Let it be known that you train your hairstylists and invest in their skills.
3. Carefully select hair product brands to partner with.
Your salon name is your brand and, therefore, you also need to be careful when associating it with hair product brands. Always remember that cheap is not always best nor is getting the most expensive brand. You need to try a brand before you decide to collaborate.
Your customers trust you to recommend hair care products that are effective and not because you get perks from manufacturing companies. Franchisees also need to know that you are using and selling quality hair products.
4. Prioritize customer satisfaction and retention.
One of your salon’s motto should be about customer satisfaction or retention. You have to know that most salons get a large chunk of their money from repeat business, so it is crucial to aim for customer satisfaction from the very beginning.
Make sure that you remain in contact with your customers through email or even through social media. You can:
● Inform your customers about your promos through newsletters.
● Post on the business page of your different social media platforms.
Ask satisfied customers to give your salon a review on your social media pages. When franchisees see that business is good, it is easier to make them agree to franchising.
5. Take advantage of digital marketing.
This may come as a surprise, but a lot of franchisors are still new to online marketing
. Marketing and advertising online are much cheaper than before, but the reach is wider. The internet has leveled the playing field and it would be to your advantage to make use of it.
Here’s what you can do:
● Set up a website and create a blog where you can publish pertinent information about your franchise.
● Create a business page on different social media platforms such as Facebook, Instagram, Twitter, and Pinterest.
● Hire a professional and experienced digital marketing company to avoid wasting time and resources.
In order for you to convince other entrepreneurs in franchising your hair salon, you need to show them that what they will be investing in is worth it. You need to show that customers flock to your doorsteps to pay for the services you’re offering. It is easier to secure contract when you have something to show for it.