Park Bom of 2NE1 transforms in to Gandalf from the movie, Lord of the Rings.

In the advertisement for 11st's new campaign, 'Go Now, Amazing Deals' that began on March 12th, Park Bom appeared as Gandalf in front of the other 3 members of 2NE1, CL, Sandara Park and Gong Minji, who had wearisomely climbed up a cliff in order to obtain shopping deals.

In the advertisement, in order to effectively relay the message, "Go now to 11st! And be drenched in amazing deals", Park Bom had ordered them in peculiar rhythm by shouting,"Go, go, go right now~"

Park Bom, who was dressed in a Gandalf costume, had perfectly complemented her outfit that was produced in a 2NE1 style. It is rumour that staff had actually started calling her by the new nickname of 'Bomdalf'.

Meanwhile, during the filming, while shouting out orders, Park Bom was so immersed in her role that she had smashed the wands that were specially made for the ad, and ended up breaking two of them, surprising the staff members.

Source: http://news.nate.com/view/20110316n06111
Translated by GEE @ ygladies.com