Recently, American rapper Ludacris was invited by YG Entertainment to pay visit on their headquarter. This gave us hint of a possible collaboration between the rapper and the agency.

This time, it seemed that the anticipated partnership were now built-up. Ludacris and YG Entertainment signed a memorandum of understanding (MOU) and will now enter the Korean market together.

On September 14th, according to the promotional team, Ludacris will visit Korea this coming 19th and will be holding joint press conference with YG representatives.

The plan is to feature Ludacris on the music of YG's idol groups and have musical exchanges between them.

PR Bridge stated, "Ludacris showed great interest in Kpop and the MOU happened. YG wanted to show American hip hop music to Korea through this teamed up. First is with Ludacris' headphone promotion, and then get into real business".

Ludacris will promote his personally designed headphones, "Soul By Ludacris" in Korea through YG.

Source: Yonhap News from Nate
Written by: jhezwafu@dkpopnews.net