Pledis Entertainment is ready to debut their five-member "Pledis Boys" with an official name, New East (NU’EST).

New East (NU’EST) stands for: N (new), E (established), Style, and Tempo. A powerful group name needs strong members and with the groups plans to bring “a new style to the music industry” along with their outstanding skills it seems like a perfect fit.

Prior to their official debut the members of New East (NU’EST) appeared in a New Balance commercial and alongside their label mates After School promoted the song “Love Letter” this past December.

It seems rookie boy groups will be starting the KPop year off with other boy groups such as EXO and B.A.P set to debut soon. New East (NU’EST) will debut with a new and stylish concept with their first vintage European-style teaser in February.


Credit: SS + Osen – Trans: AfterSchoolDaze