Big Bang, who recently made their comeback announced a new project with Hyundai Card.
On June 5, Big Bang attended a press conference for the “YG X Hyundai Card Re-branding Project” and talked about their new plan for their special album “Still Alive” as well as new collaborative plans between YG Entertainment and Hyundai Card.
G-Dragon stated, “Since we are all are very interested in music, we shared each other’s opinions ideas to make this special album. The album and the music video are all made as a blockbuster status quality and it was a very nice experience. We are planning to show you many different performances and stage attire.”
Big Bang will not be holding any local promotion activities for this album, but they will meet their fans through the event “Re-branding Project”. Hyundai Card portrayed Big Bang’s musical growth through a new logo, BI (Brand Identity), album jacket and music video. They also produced Big Bang’s brand guidebook.
A new musical project called the “Re-Monster” will also be launched. The project will include a special event for various musicians to reinterpret Big Bang’s new song, “Monster”. The new redefined songs can be uploaded onto ‘Hyundai Music,’ where they will be judged and the winning musicians will have a chance to release a digital single.
G-Dragon said, “We hope that many indie bands will participate in the project. We are so excited that indie musicians and other musicians will reinterpret our song.”
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