On the 20th, it was announced that girl group 2NE1 will be promoting South Korean department store franchise, Shinsegae's ‘2NE1 Loves Shinsegae‘ campaign. The campaign will be from the 29th of May to the 27th of June.

2NE1, Shinsegae and luxury brand Chrome Hearts collaborate to have promotional activities such as advertisements, a photo exhibition and many more. 2NE1's ads will be featured in Shinsegae's main building, in fashion magazine DM as well as in offline and online medias.