Actor HyunBin is appointed as the new face of the cosmetic brand 'The Body Shop'.

HyunBin is expected to charm the women with his masculinity by modeling for the brand. He already started shooting for the brand's promotional materials as the new model.In the photo released during the shooting, Hyunbin is wearing a plain white sleeveless showing a tattoo of a deer which expressed a campaign against animal abuse.

The brand's director Kim Geun Hye said, "Actor HyunBin has a healthy masculine charm that women are seeking. Our brand, which is conveying the message of natural and healthy beauty, has chosen HyunBin to deliver it as the best model. In addition to that, his global appeal to market is also considered to spread the message."

Meanwhile, HyunBin's commercial ad for 'The Body Shop' airs on April 1.