One of the world's top-notch luxury brand, Louis Vuitton, was revealed to be progressing with an investment deal with YG Entertainment.

In particular, it was reported that LVMH Moey Hennessy Louis Vuitton is curently seeking to invest approximately 100 billion won(around 97,1 million USD) in YG Entertainment. Through L Capital Asia, a private equity firm backed by Louis Vuitton, the amount is equivalent to about 15-20% of YG Entertainment's market value.

According to investment banking industry in Hongkong on August 12th, the negotiations between L Capital Asia and YG Entertainment were held in secret back in June and they're currently in the final stages of the process.