Son Ye Jin has been chosen as the new face for cosmetic brand Missha.

On August 26th, Able C&C announced that they have signed an exclusive contract with the actress recently. Marketing Planning Director from the company said,"Son Ye Jin is a national star who has been active in various fields such as movies and dramas. Her innocent charm yet urban look fits well with Missha's overall image, that's why she was chosen as our new model".

The new CF, posters and various events featuring Son Ye Jin will be unveiled soon.