Lee Jong Suk has been chosen as the new face for Shilla Duty Free.

The actor has been gaining much popularity not only from domestic but also overseas fans throughout various successful projects such as 'School 2013', 'I Can Hear Your Voice', 'Doctor Stranger'. according to the sources, Lee Jong Suk's value as an actor and model will be a big help for Shilla Duty Free as it's slowly entering into the global market.

Lee Jong Suk will start his activity as a Shilla Duty Free model by holding a fan meeting in Olympic Park K Hall, Seoul on October 25th.

On the other hand, Lee Jong Suk is getting ready to film for SBS's upcoming drama 'Pinocchio'.