Girl's Day has been chosen as the new model for the 2014 F/W season of sportswear brand EXR.
Along with her rising popularity after her appearance in MBC's 'Real Man', a rep from EXR also said that the reason they chose Hyeri as their new model is because of her youthful and fresh image. For the second half of 2014, the brand is planning to advance into the global market by expanding its business in Korea and China with Hyeri as the protagonist.
More pictorials featuring Hyeri as the main model will be released through EXR official Facebook in the near future.