On March 31st, it was reported that Lotte Department Store has chosen actress Park Shin Hye and actor Yoo Seung Ho as their new muses. 

The two celebrities will star in Lotte’s commercials as well as promotion events and fan meetings for one year, starting from March.

Lotte will kick off its first donation campaign named “Lovely Hands” in which every time an user clicks “like” on Lotte's social network, he/she will help donate 1,000 won ($0.9) to children with incurable diseases.

Park Shin Hye already promoted the campaign through her Instagram account, which got over 300,000 “likes”.

Please look forward to their further promotion!

Jenny@dkpopnews