The car ad wars have resumed, this time between Mercedes-Benz and Jaguar, after the latter made fun of the former's chicken spot.
Now, Mercedes strikes back with a print ad like this with the comment:
"Jaguar is proud of their cat-like reflexes.#IntelligentDrive helps ensure they can stay that way."
The ad itself reads, "Because cat-like reflexes aren't fast enough. The PRE-SAFE brake".
Check out their ads below if you haven't already seen them: