Is Lexus trying to sell you cars or coffee? Here's their brick and mortar shop at Tokyo's Aoyoma district.
The company is calling the luxury brand experience space "Intersect By Lexus" and it is meant to be the first in a series of such installations in other overpriced commercial areas around the world.
Executive Vice President of Lexus International, Mark Templin says “INTERSECT BY LEXUS seeks to be a comfortable and inspiring space for interaction among people and between people and cars.”
From the looks of it, you might be paying a premium on your latte. And where are the cars? Shouldn't it be on the menu too?