Nissan confirmed a four-year global partnership with the UEFA Champions League in what is the largest ever sponsorship deal for the carmaker. The partnership will begin from 2014/2015 and will end with the 2017/2018 season. Sports marketing analysts estimate the sponsorship package to cost more than $75 million a year.

“Europe’s most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars. Both are created by amazing people who have a passion for what they do,” said Roel de Vries, Corporate Vice President and Global Head of Marketing and Communications for Nissan.

Nissan will have rights to the matches, pre-match training sessions, content, media, events and the final.

“European growth is important to Nissan, and in UEFA we feel we have found the perfect partner to help us achieve our business goal of becoming the #1 Asian car manufacturer in Europe by 2016,” said Bastien Schupp, vice president, Marketing, Nissan Europe.