The U.S.'s Federal Trade Commission opened a case against Nissan on the grounds that its advertising agency TBWA used special effects trickery to exaggerate the performance of their Frontier model pickup truck.
The commercial titled "Hill Climb" shows a Frontier speeding up the side of a steep sand dune making its way to the top. The TV spot made the incline look significantly steeper than it was and both the truck and the buggy were dragged to the top of the hill by hidden cables.
“Special effects in ads can be entertaining, but advertisers can’t use them to misrepresent what a product can do,” said Jessica Rich, director of the FTC’s bureau of consumer protection. “This ad made the Nissan Frontier appear capable of doing something it can’t do,” she added.
What do you think? Over-exaggeration not welcomed?