Toyota will be making the next Camry more emotional, as per the request of company president Akio Toyoda. The traditional mid-sized sedan will undergo a major transformation for the new generation along with the Prius.

Kevin Hunter, the head of Toyota’s US design operation admitted that the current-gen Camry received flack for its looks and that they are looking to remedy that in the new version. He said: “Camry’s taken some hits on styling, but it’s still selling well. But we need to create better design for Camry in the future.”

The Prius’ makeover is similar in philosophy, but in-keeping with what it already is and what customers expect from it – that’s quite different from the Camry and will reflect in the finished product.