Tires getting better with age? Sounds like you have a death wish. But that's what Michelin is promising. The company claims to have developed a new technology called EverGrip allowing tires to maintain, and improve their grip as they wear down.

The tires will guarantee 96,000 km of life.

The EverGrip tech is made from a proprietary rubber compound with an extreme amount of silica, and sunflower oil. It features a new tread design that expands the rain groves as the tire wears down. Instead of getting narrower like normal tires, the tires feature a second set of 150 grooves along the shoulder that only become visible when the tire gets worn.

“With our truly revolutionary advancements in tire technology, we are able to directly address the effects of tire wear on traction and have been able to break the traditional paradigm.” said Scott Clark, COO of Michelin North America

The new Michelin Premier A/S with EverGrip will go on sale in the States in April, initially available in 32 sizes (185/65R15 – 245/45R18), at a small premium over the brand's regular offerings, with global sales likely to follow later on.

Check out the video explaining the tech below: