Audi's latest 2015 A3 sedan will arrive at dealers early next year. These new spots aim at rivals BMW, Lexus and Mercedes-Benz, and they declare that the 2015 Audi A3 is the car of choice for buyers.

"Don't give in to the temptations to settle for the wrong luxury car," reads one of the four ads, while another one says, "Father knows best -- especially when it comes to saving yourself for the right luxury car."

Check it out below: