Buick is surviving because Chinese consumers are buying around four times as many in the U.S.. But while it doesn't get the same affection it does in its home market, one independent designer still believes in the brand.

Marc Senger came up with a vision of how to re-ignite the passion for Buick. The designer works for product development studio Eleven, and he says he has "never quite escaped the gravitational pull of working in Detroit". His Buick Wildcat design study is named after and inspired by Buick's renowned fiberglass bodied 1954 concept car - a two seater roadster envisioned with a supercharged V8 engine to compete against the likes of the BMW Z4 and Jaguar F-Type.

Check out the video below and a couple of concept designs from Senger in the gallery below: