Nike Just Unveiled Four New Awesome Design Tech Innovations
Sep 21, 2013 03:18
Nike has just unveiled four new innovations at the company’s global headquarters in Beaverton, Ore.
The new products aim to enhance runners' natural abilities, as guided by Nike's "Nature Amplified" design ethos - an approach that's focused on designing for the body in motion, fueled by scientific data and athlete insights.
The result was two new running shoes — the Nike Free Flyknit and Nike Free Hyperfeel — along with two new apparel technologies, Aeroloft and Dri-FIT Knit.
“Innovation is not about creating for its own sake, it's about creating something better, designing with a purpose. Running is the heart and soul of Nike and it’s the birthplace of a constant stream of new innovations that will drive the company forward,” said Mark Parker, President & CEO of NIKE, Inc.
The Free Flyknit is a fusion of two of Nike’s most iconic footwear technologies — the compressive Nike Flyknit upper and the flexible Nike Free outsole. Its upper features zoned performance mapping and a second-skin fit. The shoe provides the benefits of natural motion and a snug, supportive fit in a single shoe.
The Free Hyperfeel is designed to feel like an extension of the body by minimizing layers between the food and the ground. It delivers a natural motion sensation for the runner. A drop-in insole made from Lunarlon foam lets the foot have direct contact with the Lunarlon cushioning, and the ultra-thin waffle outsole uses strategically placed waffle pistons for grip and feel, allowing the foot to get closer to the ground.
As for the apparel, Nike's Aeroloft technology debuted in the form of an ultra-light Nike Aeroloft 800 Vest that's designed to keep runners warm and comfortable in cooler conditions. Insulating down was combined with precision ventilation that allows heat to escape the body so athletes stay dry.
The Dri-FIT Knit is an ultra-soft, lightweight fabric created to help athletes maintain optimal performance temperature in a variety of conditions. The technology employs visibly different knit patterns to aid breathability, while seamless construction ensures a smooth fit free of distraction.
“Nature Amplified means designing for bodies in motion and creating incredible new products that work intuitively with the human body,” said Trevor Edwards, NIKE Brand President. “The footwear and apparel we’ve unveiled today is based on insights from athletes and runners at every level, combined with extensive research in our Sport Research Lab. These innovations are data-driven, but body-led."
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