All of a sudden, everyone is not shaving. And while that's great for men who want to look more like men, it isn't the same for Procter & Gamble. They reveled that one of their biggest financial challenges this year will be your disgusting, dirty face.

The company reported stagnating sales in their typically thriving "grooming market". Their earnings have dropped 15.5 percent this time last year and according to a spokesman for the company, the drop is not the point of concern, instead, CFO Jon Moeller offers areas for improvement from skin care to shampoo and grooming say that the rise of looking cool with facial hair are apparently the culprits of declining profits.

"While the incidence of facial shaving is somewhat down, the incidence of body shaving is up, and we can take advantage of that and plan to do that as well." Gentlemen, start your razors.

So men aren't shaving their faces but elsewhere around their body?