Poor rhinos are going extinct because traditional Chinese medicine claims that their horns can be used to cure all sorts of ailments ranging from fevers to cancers. Just a pound of the stuff can fetch up to $30,000! With that kind of price, it's no wonder that these majestic beasts are being hunted down in Africa.

But now these rhinos have Jackie Chan on their side. The world famous martial arts superstar is teaming up with the African Wildlife Foundation to star in this PSA to help educate the world of this problem. Watch below.