Vanilla Ice is the star of Kraft Macaroni and Cheese's new pasta shape. This year, it comes in the form of the Teenage Mutant Ninja Turtles.

The cheesy turtle collaboration hits close to home with childhood nostalgia, but Kraft enlisted Vanilla Ice to perform "The Ninja Rap", which, along with Ice, appeared in the film Teenage Mutant Ninja Turtles II: The Secret of the Ooze.

The ad shows Vanilla Ice stocking grocery store shelves with Mac and Cheese while singing "go ninja, go ninja, go," when a mother and son arrive. The mom recognizers Vanilla Ice, and dances along with a box of Mac and Cheese in one hand.

When Vanilla Ice tells the child, "Word to your mother," the angry and confused kid grabs the box out of his mother's hand and speeds away.

Don't miss the behind-the-scenes video, in which Vanilla Ice expresses his love for the Turtles: