As a way to promote the upcoming photograph book Marilyn: Intimate Exposures, ad agency Preuss und Preuss decided to attach Marilyn's legs on poles around the city along with a flapping skirt at the waist. Here's what happened next:



Curious passers-by just couldn't resist sneaking a peek underneath. Those who did were rewarded with the cover of the upcoming book and a QR code that could be scanned for more info.

[DesignTaxi]