While we all have minor memory lapses, it is almost impossible to comprehend the terrifying experience of having no memory of being in a specific place at a certain time. And that's one of the biggest challenges of sympathizing with an Alzheimer's sufferer, since it's almost impossible to try put yourself into their shoes.

Thankfully, a Dutch Alzheimer's group called Alzheimer Nederland has decided to make things relatively easier by launching an ingenious Facebook campaign to help the average person better understand the plight of Alzheimer's sufferers. Watch below:



The campaign involved tagging random users in photos taken at events they did not attend. The users then received the message: "Confusing, right? You're now experiencing what it's like to have Alzheimer's disease." After the photo tagging, the Alzheimer's page would also prompt users to send the app to a friend.