There's a new horrifying drinking game making global headlines, no thanks to Twitter and Facebook. The game known as 'NekNominate' involves kids nominating their peers to take video of themselves under bizarre or dangerous circumstances while getting wasted.



The latest clip to go viral involves a 19-year-old named Rebecca Dagley. She was challenged to strip down to her underwear in the middle of a crowded supermarket before chugging a whole can of Stella Artois. Here's the slightly-NSFW clip:



While it might seem like harmless fun, the game is also believed to be linked to the deaths of several young adults. One was a 22-year-old DJ found dead at his Dublin home last weekend after taking part in drinking games the previous night, and another was a 19-year-old amateur athlete. Read the full story over at The Daily Beast.