Does looking at videos of babies being born make you feel squeamish? Then you might want to skip this British PSA for Save the Children.

The graphic video features a Liberian woman lies in a hospital bed giving birth. The baby is born, blue and silent. A woman lays it on a table while the mother shakes. Text appears on-screen: "For a million newborns every year, their first day is also their last."

The graphic ad was intentionally created to raise money for midwife training programs in underserved communities around the world. You can also learn more about the cause here. And if you dare, you can watch the whole thing unfold in the clip below: