Now that Blake Lively is finding herself project-less, she's going to launch her own company. Time to get into business!

Blake describes her new company via an interview with British Vogue:
The main element of it is that it's about storytelling and it's about living a very one-of-a-kind, curated life, and how to achieve that.
So if you're still lost, lets sum it up. It is a younger version of Gwyneth Paltrow's GOOP. Right?

But Blake Lively claims that "there's nothing like it out there — it's without a genre."

Stay tuned for more.

[The Cut]