While big brands sell their stuff during Super Bowl commercial breaks, a darker story is also taking place. According to the NY State Anti-Trafficking Coalition, major sporting events create a high demand for sex workers, many of which take place across state lines.

To aid victims, the Coalition and McCann Erickson New York have launched the "Not-So-Super" campaign. The campaign encouraged viewers to "Put On Your Game Face" and publicize the anti-trafficking initiative by swapping out eye black for lipstick. You can also follow @CaughtInTraffik to see what life is like for a trafficking victim during a large sporting event, some of whom are forced to see as many as 50 men in one night.