Rihanna will soon receive the American Music Awards first ever Icon Award for being the top selling digital artist, most Liked person on Facebook and most viewed musician on Youtube. But before that, she's releasing a new video for "What Now".

In the video, she channels her dark side with a goth look. It is pretty eerie, but sexy at the same time, just cause it's Rihanna.

Check out the video below. What do you think?