But before that, just watch Lewis's 2011 ad, and try not crying. The ad is set to a counter-intuitive tale of a selfish young boy counting down to the days to Christmas, set to mournful song by The Smiths.
In the 2012 ad, they showed a snowman's grueling, lonely journey to give his snow-girlfriend a gift of a pair of red gloves.
To some, it sounds unlikely touching, but to the Brits, they'll be weeping in front of their desks for the next few days after watching the latest one.
Lewis hired Disney animators who took six months to make the ad, an animated feature that shows a bear and a hare wordlessly weathering a winter in the woods set to a terrifically sad song by Lily Allen. You'll have to watch the rest of it below:
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