This phenomenon known as Autonomous Sensory Meridian Response causes some people to experience a euphoric feeling in their brains.

Time's Newsfeed Editor Jessica Roy recently wrote about her own ASMR experience, which she described as a strange and tingly sensation. She explains:
Whispering is a primary trigger, but anything from the sound a pen makes when drawing on a piece of paper to rhythmic, monotonous speech can spark an episode. And it’s not just about sounds. Having someone focus specifically on you–such as when an optometrist performs an eye exam or when your hairdresser cuts your bangs–can also invoke the same feeling; the sensation of someone gently tracing lines on your back or stroking your hair can incite that familiar fizzle.

The acts required to trigger an ASMR are admittedly intimate. The sensation is compared to an orgasm because it can feel similar, just centered at the top of the body instead of the bottom, so you’d be forgiven for confusing ASMRs for something sexual. But perhaps that’s another reason they are so difficult to decipher, especially if you don’t experience them yourself: ASMRs are intimate but not sexual, feel-good but not orgasmic, private but not secret.
If you're unsure about your own ASMR status, check out this popular clip uploaded by Youtuber GentleWhispering, which was specifically filmed for those who experience ASMR:



Since the phenomenon invokes different feelings in different people, it's hard to pinpoint exactly the sensations or its catalysts to others. Thankfully, there's huge online community where ASMR people can share their unique experiences. A Reddit forum dedicated to ASMR with over 55,000 subscribers and a Facebook page with almost 11,000 likes.