Taylor Swift Is Still The Music Industry's Number-One Money Maker
Mar 11, 2014 20:47
A new list put together by Billboard has revealed that Taylor Swift managed to rake in quite a bit of cash in 2013. How much, you say? Try a whopping $39,699,575.60.
The 24-year-old country star even managed to beat out other established artistes like Pink ($20 million) and even Beyoncé ($24 million).
…Swift has hit that sweet-spot demo that captures revenue from every angle. Her album sales are eighth among all of Billboard's Money Makers and trail only Luke Bryan and Blake Shelton among country acts. On the digital front, Swift is an elite artist at nearly 10 million downloads, ranking sixth, and she's fifth in streaming royalties, leaving her country peers in the dust.
But where the singer truly shines is in touring, perhaps the best metric of fan passion. Swift's revenue from six months of touring the United States on the global Red Tour tops all of her fellow Money Makers with an estimated take of $30 million. Beyond her take of ticket receipts, the tour boasted three integrated sponsorships (Keds, Elizabeth Arden, Diet Coke) whose estimated cash value is believed to be in the high seven figures, and, at $17 per head in merch sales, Swift stands to bring in an additional $10 million gross.
The fact that the total didn't even include things like merchandizing, branding and
sponsorships is just mind-boggling. But where the singer truly shines is in touring, perhaps the best metric of fan passion. Swift's revenue from six months of touring the United States on the global Red Tour tops all of her fellow Money Makers with an estimated take of $30 million. Beyond her take of ticket receipts, the tour boasted three integrated sponsorships (Keds, Elizabeth Arden, Diet Coke) whose estimated cash value is believed to be in the high seven figures, and, at $17 per head in merch sales, Swift stands to bring in an additional $10 million gross.
