Rihanna joins the many other celebrities who have a fragrance attached to their name. It's big money to have a fragrance line because it's easy to sell. Here's a description of what it smells like:
…that moment when love first hits you with a wild rush that goes through your whole body, A mixture of fresh citrus and succulent peach with juicy berries.
The scent is likened to the fluttering of the love-struck heartbeat with layers upon layers of lush, rich florals. The petals are a radiant texture with vibrant colors of honeysuckle, jasmine and orchid splashed with the simply irresistible seduction of coconut”
Sounds like it's all just words put together.