Virgin Mobile has created a new ad campaign that's very different. It involves using a webcam and your eyes. The campaign is called "blinkwashing" for their final installment in their "Refrain Your Brain" campaign. Change the ads in the blink of your eye? Sounds gimmicky! And it is!

The ad's premise is to persuade consumers to ditch their current "controlling" pricy mobile plans for Virgin's no-contract ones.

First you start up the YouTube video, which prompts you for Virgin's access to your webcam. When it's on and calibrated to your face and eyes, you are shown a series of different advertisements.

The blink-cam utilizes a Flash-based mechanism that uses your computers' camera to read a specific part of your face. When a user starts blinking, it triggers the program to flip the video.

Virgin enlisted the help of digital production lab Rehabstudio and YouTube production company Greencard Studios to produce the eye-teaser for Mac and PC computers. Check it out below:

Creativity Online, via YouTube