It looks like Instagram users are A-ok with some ads on the platform. At least, according to their first ad's results that is. Michael Kors' watch ad on the platform seems to have performed very well.

Instagram analytics platform Nitrogram crunched the numbers and found that, within 18 hours of being posted online, Michael Kors's paid post was liked by 217,700 users--an increase of 360% (on average, an unsponsored post by Michael Kors would receive around 46,000 likes).

The ad potentially reached 6.15 million people worldwide and got them 33,985 new followers.

In terms of efficacy, only 1% of the commenters expressed an interest to purchase products from the Michael Kors line.

What do you think? Will seeing a picture of a product or brand make you want to buy it?