McDonald's Tables Are Now NFC Smartphone Racetracks (Video)
Sep 02, 2013 01:56
McDonalds is experimenting with the Happy Table. Another way to lure kids in on top of using the Happy Meal. It uses simple NFC stickers to turn its dining tables into a virtual interactive race track.
All the kids need is a smartphone with wireless NFC capabilities. They've also got to download an app which turns the device into a car driven by one of the restaurant's mascots. A series of NFC stickers are located on the underside of the table and will trigger different sections of the track with different hazards.
Created in conjunction with ad agency DDB Singapore, the tables are slowly being rolled out in Asia. Check it out below: [YouTube via Taxi]
Office efficiency is crucial for success and competitiveness, whether you're a small company or a major corporation. This comprehensive reference provides tactics, tips, and tools to boost workplace productivity. Read more
In the bustling world of creative entrepreneurship, managing time efficiently is not just a skill—it's an essential part of ensuring both personal well-being and business success. Sefton Fincham, a renowned entrepreneur and film producer based in Vancouver, is no stranger to the juggling act required to thrive in the creative sector. With multiple projects always on the go, Fincham has mastered the art of time management, turning what could be a relentless challenge into a well-orchestrated symphony of productivity. Here, we explore the effective time management strategies that Sefton Fincham advocates for busy creatives. Read more
From data breaches to ransomware, the repercussions of a cyber attack can be far-reaching in 2024. They can affect customer trust, financial health, and the long-term viability of your business. Swift and strategic action is an absolute must to mitigate the results. But what exactly should a business do in the immediate aftermath of a cyber attack, and how can it recover and reinforce its defenses for the future? Read more