BMW's M4 concept was on display at the 2013 GQ Men of the Year Awards, but it wasn't just sitting around doing nothing. It was shuttling celebrities to the event!

The concept is a pre-production version and has 424hp and 500Nm of peak torque. It was placed as a background for photo shoots as BMW was the official partner of the event.

The Bavarian firm also had a few M6 Gran Coupes on hand to shuttle service the numerous celebrities participating in the gala. Check them out below: