![](https://fooyoh.com/files/attach/images/1097/413/650/008/sonytv1.jpg)
Sony's got as many things to show off at the IFA press conference as Samsung did. But under all that noise, they managed to slip this beauty in - a 65 inch 1080p curved LED flatscreen TV. The S990A is available for pre-order for just $4,000 (approx RM13,000).
The 16:9 aspect ratio introduced with HDTV was designed to fill a user's field of vision. The S990A takes the idea one step further with a more immersive feel when you're in the front or the center.
![](https://fooyoh.com/files/attach/images/1097/413/650/008/sonytv2.jpg)
The S990A uses Sony's TRILUMIOS display technology, and controls the LED backlighting in order to make colors seem vibrant. The results are intense.
To allow the 65-inch set to still be mounted to walls, the back of S990A doesn't match the curve of its display up front. It remains flat and gets a few inches thick at the sides. Sony has found a way to promote that as a good thing, by using that extra space as resonance chambers for a set of four speakers on either side.
![](https://fooyoh.com/files/attach/images/1097/413/650/008/sonytv3.jpg)
[
Sony]