Jaguar continues its “British Villains” marketing campaign in a new two minute film featuring Loki - Tom Hiddleston. Titled 'The Art of Villainy", the commercial showcases the Jaguar F-Type coupe and continues to promote the brand's hashtag $GoodToBeBad.

The follow-up to the “Rendezvous” Super Bowl commercial begins with Hiddleston driving the F-Type Coupe, while listening to the words of John of Gaunt in Richard II by William Shakespeare.

“In pairing Tom’s recitation of the classic words of England’s most famous playwright, William Shakespeare, with the British sophistication of Jaguar, we are able to showcase the new F-Type Coupe in an unforgettable manner,” said Jeff Curry, Brand Vice President, Jaguar North America.

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