These 5 Phrases Determine if Your Kickstarter Campaign Will Get Funded or Not
Jan 15, 2014 20:15
You might have an awesome product, but sometimes it boils down to the phrases you use that will determine if your stuff will sell on Kickstarter. according to Georgia Tech researchers.
In 2013, more than 3 million people pledged $480 million to Kickstarter projects, successfully funding 19,000 of them. Assistant professor Eric Gilbert and doctoral candidate Tanushree Mitra studied more than 45,000 projects, and were able to hone in on phrases that correlated with successfully funded, as compared to nonfunded, projects.
“We found that the driving factors in crowdfunding ranged from social participation to encouragement to gifts--all of which are distinguished by the language used in the project description," Mitra says.
The projects that offered backers a gift in return for their pledge generated the most funding. According to Gilbert, funded projects often include language that precipitates success, offering reciprocity ("also receive two") and highlighting scarcity ("given the chance"). Meanwhile, "not been able" or "even a dollar" often accompany unfunded projects. Here's a list of the top five phrases for funded and unfunded projects:
In 2013, more than 3 million people pledged $480 million to Kickstarter projects, successfully funding 19,000 of them. Assistant professor Eric Gilbert and doctoral candidate Tanushree Mitra studied more than 45,000 projects, and were able to hone in on phrases that correlated with successfully funded, as compared to nonfunded, projects.
“We found that the driving factors in crowdfunding ranged from social participation to encouragement to gifts--all of which are distinguished by the language used in the project description," Mitra says.
The projects that offered backers a gift in return for their pledge generated the most funding. According to Gilbert, funded projects often include language that precipitates success, offering reciprocity ("also receive two") and highlighting scarcity ("given the chance"). Meanwhile, "not been able" or "even a dollar" often accompany unfunded projects. Here's a list of the top five phrases for funded and unfunded projects:
