John Oliver called out Big Tobacco on his show last week, specifically Philip Morris International for flexing its legal muscle and harassing governments that try to limit its tobacco branding. Oliver decided a compromise could be better, so he proposed something new instead.

This is Jeff, the Diseased Lung in a Cowboy Hat.


He's offering PMI to claim Jeff, because he's apparently well liked. And very famous now.


Oliver even went as far as to help PMI with Jeff's branding, and he's placed ads everywhere.


Check out the video again below if you missed it: