Remember when Game of War: Fire Age decided to make an ad featuring Kate Upton in like a warrior princess sort of outfit? Turns out, that worked so well, it is now one of the top selling games in the App Store.

They spent $40 million on advertising. This is advertising well spent we'll say.


Apparently, a large chunk of the $40 million budget went to Kate Upton. Not surprised there. Check out the ad again: