Come on, Dove. Stop trying to make us men cry. Its latest ad shines the spotlight on the unsung heroes of the family - fathers.

The one minute spot features 27 priceless moments of fatherhood. The ad is sure to get you misty-eyed, and it highlights what Dove believes is the unfair portrayal of fathers in the media.

"Three-quarters of dads say they are responsible for their child's emotional well-being, while only 20% of dads see this role reflected in media," Dove said in press release. "It's time to acknowledge the caring moments of fatherhood that often go overlooked."

The next time you see your dad, give him a hug, will you? He deserves it.